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Extended Oral Presentations

Extended Oral Presentations 0014

SOCIAL MEDIA FOR INJURY AND VIOLENCE PREVENTION. LEARNING HOW TO USE SOCIAL AND DIGITAL COMMUNICATIONS TO EFFECTIVELY REACH AND ENGAGE WITH YOUR AUDIENCES

Rupal Mehta*. Centers for Disease Control and Prevention, Atlanta, GA, USA 10.1136/10.1136/injuryprev-2015-041602.1

Statement of purpose In order to maximise injury and violence professionals’ collaboration potential in the digital space, the CDC National Centre for Injury Prevention and Control (Injury Centre) coached almost 300 attendees in a series of webinars, dedicated to the prospect of instruction in the utility and best use of social media for injury and violence prevention. Through September–December 2014, the webinars covered the topics of why social media for injury and violence prevention, getting started in social media, developing content and engagement, and metrics and evaluation. Methods/Approach By collaborating with the Safe States organisation, the CDC Injury Centre was able to tap directly into the audience, dedicated to the development and promotion of injury and violence prevention programs. By breaking up the webinars into social media topic-based segments, the trainings were able to reach professionals at any stage of development of their social media programs. At the end of each webinar, the presenter provided opportunities for the attendees to put their new education into practice through suggested homework assignments for their own individual or organisational social media development needs. Results The webinars have had good registration, attendee, and engagement rates, with unique questions posed by participants. Final assessments will include attendee data on years in the field, comfort level in using social media before and after the series, and overall satisfaction with the information provided in the webinar series. This data will be compiled through registration and post-webinar survey responses. Conclusions The growing field of injury and violence prevention needs support in social media program and content development. With support from larger organisations, state and local organisations may have the capacity to reach their own constituents though advanced digital and interactive communications. Significance and contribution to the field With a broader knowledge of how to implement, engage, and measure social media programs, injury and violence professionals will be able to not only reach their audiences with effective prevention messages, but also be able to collaborate across organisations and disciplines more effective prevention communications.

(YRBS), 20% of students reported being bullied on school property and 15% reported being electronically bullied in the 12 months preceding the survey. Victimised youth are at increased risk for depression, anxiety, sleep difficulties, and poor school adjustment. Youth who bully others are at increased risk for substance use, academic problems, and violence later in adolescence and adulthood. Methods/Approach In December 2014, the Children’s Safety Network (CSN) developed and administered a bullying prevention environmental scan to state Injury and Violence Prevention and Maternal and Child Health (MCH) directors. The purpose was to determine the extent and nature of state public health agency involvement in bullying prevention to inform the creation of new technical assistance resources. The scan examined state infrastructure and leadership, strengths and challenges of current efforts, knowledge of existing resources, and specific needs for new resources. CSN received scan responses from 41 states. Results Fifty-five percent of the states that responded to the scan reported that their state public health agency is involved in bullying prevention, although 68% of the states said that their Department of Education leads bullying prevention efforts. Among the strengths noted by states were local work on school policies and coalitions and the availability of data, while challenges included funding, coordination, and getting information on evidence-based practices. Conclusions The presentation will explain the scan results and describe strategies that state public health agencies can utilise to expand their role in bullying prevention, including strategic plans, policies, coalitions, and task forces. It will also describe evidence-based practices and the important new opportunity for bullying prevention provided by the proposed new Title V MCH National Performance Measure on the reduction of bullying in adolescents ages 12 through 17. Significance and contribution to the field By preventing bullying, public health professionals can reduce adverse health outcomes and other types of violence and aggression. This presentation supplies participants with the knowledge and tools to increase the effectiveness of state bullying prevention efforts.

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NATIONAL VIOLENT DEATH REPORTING SYSTEMWHAT’S NEXT? A PANEL SESSION COORDINATED BY THE NVDRS SPECIAL INTEREST GROUP (SIG)

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Jolene DeFiore-Hyrmer*, 2Scott Proescholdbell, 3Paul Bonta. 1OH DH, Columbus, OH, USA; 2NC DHHS, Raleigh, NC, USA; 3Amercian College of Preventive Medicine, Washington, DC, USA

10.1136/10.1136/injuryprev-2015-041602.3

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UNDERSTANDING THE ROLE THAT STATE PUBLIC HEALTH AGENCIES CAN AND DO PLAY IN BULLYING PREVENTION

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Rebekah Hunt*, 1Ellen Schmidt, 2Erin Reiney. 1Children’s Safety Network, Waltham, MA, USA; 2Health Resources and Services Administration (HRSA)/Maternal and Child Health Bureau (MCHB), Rockville, MD, USA 10.1136/10.1136/injuryprev-2015-041602.2

Statement of purpose Bullying is a significant public health problem, and state public health agencies have an important role to play in its prevention. In the 2013 Youth Risk Behaviour Survey Inj Prev 2015;21(Suppl 1):A1–A32

Statement of purpose In 2014, the National Violent Death Reporting System (NVDRS) was expanded from 18 to 32 states. This system now covers 50% of all violent deaths that occur in the US. NVDRS facilitates the pursuit of new state-level violence prevention partnerships while providing a wealth of data elements that could be used to better understand the complex nature of violent deaths. This panel session will detail next steps around expanding and discuss collaboration and partnerships that make programs successful. Methods/Approach A panel member from the CDC NVDRS program will provide an overview of current system and share future directions. Panel members from state NVDRS programs will provide presentations on state partnerships and innovative A1

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0014 Social media for injury and violence prevention. learning how to use social and digital communications to effectively reach and engage with your audiences Rupal Mehta Inj Prev 2015 21: A1

doi: 10.1136/injuryprev-2015-041602.1 Updated information and services can be found at: http://injuryprevention.bmj.com/content/21/Suppl_1/A1.1

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Abstracts of the Safe States 2015 Annual Meeting, April 29th–May 1st, 2015, Atlanta, GA.

Abstracts of the Safe States 2015 Annual Meeting, April 29th–May 1st, 2015, Atlanta, GA. - PDF Download Free
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