NEWS
Lancet commission to tackle the poor perception of UK nursing By Erin Dean How to improve the poor public image of nursing in the UK will be considered by a new commission. The Lancet commission on UK nursing will look at education, organisation, practice, image and workforce. Fourteen high-profile nurse commissioners, led by Roger Watson, professor of nursing at the University of Hull, will spend two years working on the project. Professor Watson said that the commission was driven by the poor perception of nursing in the UK compared to other countries. In the United States, nurses have been at the top of the Gallup annual poll of the most trustworthy professions for 12 years. In Australia, they came fourth in the 2012 Reader’s Digest poll. UK nurses are not even included in the Ipsos Mori poll on the most
The 14 commissioners Roger Watson – chair Linda Aiken – Director of the Center for Health Outcomes and Policy Research, University of Pennsylvania Elizabeth Anionwu – Emeritus professor of nursing at Thames Valley University David Benton –ICN chief executive Tonks Fawcett – Professor of student learning University of Edinburgh James Buchan – Honorary professor, Queen Margaret University, Edinburgh Alan Finnegan – Royal Centre for Defence Medicine Hugh McKenna – Pro-vice chancellor, University of Ulster
Seamus Cowman – Head of the school of nursing and midwifery for the Royal College of Surgeons in Ireland and in Bahrain Iain McIntosh – Dean, Faculty of Health, Life and Social Sciences, Edinburgh Napier University Anne Marie Rafferty – Chair of nursing policy, Florence Nightingale School of Nursing and Midwifery Mark Hayter – Head of Department of Nursing, University of Hull June Girvin – Pro-vice chancellor, Oxford Brookes University Parveen Azam Ali – lecturer, University of Hull
trustworthy professions, and frequently feature in negative media stories. The latest commission follows other high-profile investigations into nursing, including the Mid Staffordshire public inquiry, the Willis commission into
pre-registration nursing education, and the Commission on the future of nursing and midwifery in England. Professor Watson said: ‘There have been several nursing commissions in recent years, but none has shifted UK popular and political opinion away from the negative stereotypes of university-educated nurses. This commission is not going to be punitive.’ In 2010, the Commission on the future of nursing and midwifery in England said that the public image of nursing was out of date and recommended campaigns to tackle the problem. RCN assistant head of nursing Tim Curry welcomed the commission: ‘We encourage anyone who sets out to understand why the image of nursing in the UK is poor.’ The Lancet regularly holds commissions on health issues. The commissioners will produce their final report, which will include recommendations, in 2016. The Lancet editor in chief Richard Horton said: ‘We are a journal for doctors and medical scientists. But doctors need to take nurses more seriously, and no health system can plan its future without thinking about nurses and doctors together.’
CUT-OUT BOOSTED FRUIT SALES BY 20 PER CENT A nurse who lent her image to a cardboard cut-out as part of a health experiment helped boost fresh fruit sales by 20 per cent in a Morrisons supermarket. Images of bariatric nurse specialist sister Hayley Pritchard from Salford Royal NHS Foundation Trust were strategically positioned near fruit and vegetables in the Greater Manchester store. The behaviour change study, which explored the potential to encourage people to make healthier food choices, ran for five weeks at the supermarket. Ms Pritchard’s colleague, obesity consultant John New, also appeared as a cut-out and said that using the images of nurses and doctors from the hospital was a ‘gentle’ way to nudge people to alter their behaviour.
10 january 22 :: vol 28 no 21 :: 2014 NURSING STANDARD Downloaded from RCNi.com by ${individualUser.displayName} on Nov 16, 2015. For personal use only. No other uses without permission. Copyright © 2015 RCNi Ltd. All rights reserved.
Lancet commission to tackle the poor perception of UK nursing By Erin Dean How to improve the poor public image of nursing in the UK will be considered by a new commission. The Lancet commission on UK nursing will look at education, organisation, practice, image and workforce. Fourteen high-profile nurse commissioners, led by Roger Watson, professor of nursing at the University of Hull, will spend two years working on the project. Professor Watson said that the commission was driven by the poor perception of nursing in the UK compared to other countries. In the United States, nurses have been at the top of the Gallup annual poll of the most trustworthy professions for 12 years. In Australia, they came fourth in the 2012 Reader’s Digest poll. UK nurses are not even included in the Ipsos Mori poll on the most
The 14 commissioners Roger Watson – chair Linda Aiken – Director of the Center for Health Outcomes and Policy Research, University of Pennsylvania Elizabeth Anionwu – Emeritus professor of nursing at Thames Valley University David Benton –ICN chief executive Tonks Fawcett – Professor of student learning University of Edinburgh James Buchan – Honorary professor, Queen Margaret University, Edinburgh Alan Finnegan – Royal Centre for Defence Medicine Hugh McKenna – Pro-vice chancellor, University of Ulster
Seamus Cowman – Head of the school of nursing and midwifery for the Royal College of Surgeons in Ireland and in Bahrain Iain McIntosh – Dean, Faculty of Health, Life and Social Sciences, Edinburgh Napier University Anne Marie Rafferty – Chair of nursing policy, Florence Nightingale School of Nursing and Midwifery Mark Hayter – Head of Department of Nursing, University of Hull June Girvin – Pro-vice chancellor, Oxford Brookes University Parveen Azam Ali – lecturer, University of Hull
trustworthy professions, and frequently feature in negative media stories. The latest commission follows other high-profile investigations into nursing, including the Mid Staffordshire public inquiry, the Willis commission into
pre-registration nursing education, and the Commission on the future of nursing and midwifery in England. Professor Watson said: ‘There have been several nursing commissions in recent years, but none has shifted UK popular and political opinion away from the negative stereotypes of university-educated nurses. This commission is not going to be punitive.’ In 2010, the Commission on the future of nursing and midwifery in England said that the public image of nursing was out of date and recommended campaigns to tackle the problem. RCN assistant head of nursing Tim Curry welcomed the commission: ‘We encourage anyone who sets out to understand why the image of nursing in the UK is poor.’ The Lancet regularly holds commissions on health issues. The commissioners will produce their final report, which will include recommendations, in 2016. The Lancet editor in chief Richard Horton said: ‘We are a journal for doctors and medical scientists. But doctors need to take nurses more seriously, and no health system can plan its future without thinking about nurses and doctors together.’
CUT-OUT BOOSTED FRUIT SALES BY 20 PER CENT A nurse who lent her image to a cardboard cut-out as part of a health experiment helped boost fresh fruit sales by 20 per cent in a Morrisons supermarket. Images of bariatric nurse specialist sister Hayley Pritchard from Salford Royal NHS Foundation Trust were strategically positioned near fruit and vegetables in the Greater Manchester store. The behaviour change study, which explored the potential to encourage people to make healthier food choices, ran for five weeks at the supermarket. Ms Pritchard’s colleague, obesity consultant John New, also appeared as a cut-out and said that using the images of nurses and doctors from the hospital was a ‘gentle’ way to nudge people to alter their behaviour.
10 january 22 :: vol 28 no 21 :: 2014 NURSING STANDARD Downloaded from RCNi.com by ${individualUser.displayName} on Nov 16, 2015. For personal use only. No other uses without permission. Copyright © 2015 RCNi Ltd. All rights reserved.
