Menopause: The Journal of The North American Menopause Society Vol. 21, No. 4, pp. 325/327 DOI: 10.1097/gme.0000000000000216 * 2014 by The North American Menopause Society
EDITORIAL Not your average treatment effect
S
ometimes researchers need to redundantly repeat studies to reconfirm the obvious or to convincingly confirm an effect. It took three decades and 7,000 research articles about the toxic effects of smoking before the US Surgeon General’s 1964 report finally got most people to think that smoking is unhealthy. Before that, one advertisement had shown a doctor holding up a package of Lucky Strike cigarettes under the slogan BNot a cough in a carload.[ It takes a lot of research to change a social myth. But sometimes researchers obscure the obvious. For eight decades, they have questioned whether menopause causes any symptoms other than night sweats and hot flashes,1 despite plenty of evidence indicating that menopause entails poor sleep.2
EDITORIAL Not your average treatment effect
S
ometimes researchers need to redundantly repeat studies to reconfirm the obvious or to convincingly confirm an effect. It took three decades and 7,000 research articles about the toxic effects of smoking before the US Surgeon General’s 1964 report finally got most people to think that smoking is unhealthy. Before that, one advertisement had shown a doctor holding up a package of Lucky Strike cigarettes under the slogan BNot a cough in a carload.[ It takes a lot of research to change a social myth. But sometimes researchers obscure the obvious. For eight decades, they have questioned whether menopause causes any symptoms other than night sweats and hot flashes,1 despite plenty of evidence indicating that menopause entails poor sleep.2
