At the Intersection of Health, Health Care and Policy Cite this article as: Jonathan A. Flug Price Transparency In Medical Imaging Health Affairs, 33, no.11 (2014):2081 doi: 10.1377/hlthaff.2014.1098

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doi:

10.1377/hlthaff.2014.1098

Price Transparency In Medical Imaging The article by Sze-jung Wu, Christiane Shah, and coauthors regarding price transparency for magnetic resonance imaging (Aug 2014) is a compelling study that addresses disparities in imaging costs and consumer-driven health care. In the study, the authors stratify imaging centers based on “quality,” which was based on “an imaging facility’s capabilities.” Defining quality in diagnostic imaging is an extremely complex topic, and that quality is very difficult to quantify. A more detailed description of how nonradiologists defined quality would have been helpful for practicing radiologists who are looking to improve the service they provide. The authors conclude that “a price transparency initiative…can successfully reduce health care costs.” This is certainly a desirable outcome for the health care system as a whole. However, decreased imaging costs may not be sustainable in the long term. A survey performed by the imaging journal Diagnostic Imaging found that 70 percent of imaging groups were concerned with facing a merger. 1

A variety of reasons exist for this paradigm shift toward consolidation of radiology groups, but decreasing reimbursement and bargaining power remains a central cause. Fewer groups that each have a larger market share can negotiate more effectively with payers, compared to groups with a smaller share, and will eventually drive imaging costs back up. The desire to decrease costs is a noble one. However, there can be unintended consequences that may not ultimately be beneficial for patients or the health care system as a whole. An emphasis on identifying high-quality, appropriate imaging should be the central goal. If medical imaging can continue to progress toward providing higher quality care, overall patient outcomes will improve and health care costs should decrease as a result. Jonathan A. Flug University of Colorado AURORA , COLORADO NOTE 1 Howell WLJ. Radiology consolidation: an update on the practice landscape. DiagnosticImaging [serial on the Internet]. 2013 Mar 21 [cited 2014 Aug 15]. (Registration required). Available from: http://www.diagnosticimaging.com/practicemanagement/radiology-consolidation-updatepractice-landscape

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