HHS Public Access Author manuscript Author Manuscript
Addiction. Author manuscript; available in PMC 2017 April 01. Published in final edited form as: Addiction. 2016 April ; 111(4): 734–744. doi:10.1111/add.13257.
The Effect of Potential Electronic Nicotine Delivery System Regulations on Nicotine Product Selection Michael F. Pesko, PhD*, Donald S. Kenkel, PhD^, Hua Wang, PhD^, and Jenna M. Hughes, MD* *Department
of Healthcare Policy and Research, Weill Cornell Medical College, Cornell University, New York, NY.
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^Department
of Policy Analysis and Management, Cornell University, Ithaca, NY.
Abstract Aims—To estimate the effect of potential regulations of electronic nicotine delivery systems (ENDS) among adult smokers, including increasing taxes, reducing flavour availability, and adding warning labels communicating various levels of risk. Design—We performed a discrete choice experiment (DCE) among a national sample of 1,200 adult smokers. We examined heterogeneity in policy responses by age, cigarette quitting interest, and current ENDS use. Our experiment overlapped January, 2015 by design, providing exogenous variation in cigarette quitting interest from New Year resolutions.
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Setting—KnowledgePanel, an online panel of recruited respondents. Participants—1,200 adult smokers from the United States. Measurements—Hypothetical purchase choice of cigarettes, nicotine replacement therapy, and a disposable ENDS.
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Findings—Increasing ENDS prices from $3 to $6 was associated with a 13.6 percentage point reduction in ENDS selection (p